What it is
A Nintendo Switch developer building interactive economics education, starting with The Purposeful Economist, and an iOS developer with two apps currently in distribution on the App Store.
Why it exists
Consumer software is judged in the first thirty seconds. Nobody reads your documentation, nobody sits through onboarding, and nobody gives you the benefit of the doubt.
Holding that bar makes the government and industrial work better. An interface that a player will not tolerate is an interface a field crew will not tolerate either, they just have less choice about it.
The studio is the proving ground for everything we ship with a screen on it.
The through line
The same idea runs under a government intelligence agent, a machine vision system on a processing line, and consumer apps in the App Store and on Nintendo Switch: that people make better decisions when the information in front of them is honest and legible.
Visit onticstudios.com